We ended 2011 with a competition on Twitter to win a boat (congratulations @SailBoatSailing) and we’re starting off 2012 with more celebrations as Anode Outlet marks its first birthday. It has been 12 whole months since we set sail and already it has been quite some voyage!
While we’re going to resist crashing a bottle of something fizzy against the office wall, we are going to raise a toast or two to a year of Anode Outlet and online sacrificial anode sales. But before we do that, I want to share some of our anode-related achievements and targets with you.
Since the good ship Anode Outlet slipped into the water in January 2011, we have built up a UK-wide anodes customer base. Our unique anode search tool is proving very popular and we are regularly shipping engine anodes and hull anodes throughout England, Scotland, Wales and Northern Ireland. We’ve also crossed the Channel into France, Italy, Jersey and Malta.
Looking ahead, we plan to add more video content to our website. Presenting information on sacrificial anodes, cathodic protection and related topics in a way that everybody can understand has been a big hit and we’re going to develop this area. We’re also going to expand our anode fitting instructions page with How to… videos.
Customer feedback has been an important tool in terms of development and we’ll continue to improve the website in this way, with a particular focus on building our knowledge base customer resource. We’ll also continue to expand our hull anode and engine anode product portfolio, adding new anodes and anode kits from MGDUFF and Martyr as they become available.
We’ve thoroughly enjoyed the last year at Anode Outlet and we hope that the next 12 months treat us equally as well. All the best to everyone for 2012!